Why KidSuper?

What makes KidSuper special

Why is KidSuper A Billion Dollar company?

Redbull meets National Lampoon

KidSuper World

The KidSuper Ecosystem

Fashion

From t-shirts to runway collections, KidSuper's clothing is the foundation of the brand's creative expression.

Music

KidSuper Records brings together artists and creates soundtracks that complement the brand's visual aesthetic.

Art

Gallery shows, installations, and artistic collaborations extend the KidSuper vision beyond wearable items.

Media

The TV show, social media presence, and digital content create a narrative that fans can follow and engage with.

Sports

From soccer initiatives to athlete collaborations, KidSuper brings its unique vision to the world of sports.

Community

The KidSuper building and global events create spaces for like-minded creatives to connect and collaborate.

Why is KidSuper An interesting industry for TV?

  • Designers are the new rockstars, they know and meet everyone.
  • It started from absolutely nothing and has so much trial and error.
  • The fashion industry intersects with music, sports, art, and entertainment, creating endless storytelling possibilities.
  • KidSuper's unique approach to fashion and business breaks conventional rules, making for compelling television.
  • The authentic journey from street vendor's son to fashion icon represents the modern American dream.

Why is this Show Special?

  • The viewer is part of the KidSuper Journey: The show connects fantasy with real life. The essence of the show: "If I can do it, so can you"
  • Real-time Ecosystem Growth: The KidSuper Ecosystem is constantly growing in tangent with the show. When people are awaiting the next episode they can follow the real life stories in real time.
  • Unique Format Blend: The format is Shark Tank's dream with Kickstarter's capabilities meets How to Make it in America's charisma and struggle combined with Discovery Channel's spirit of exploration, to create a unique global reaching show.

Viewing Experience

The KidSuper show offers a unique viewing experience that blends reality with scripted storytelling. Each episode follows Colm and his friends as they navigate the challenges of building a fashion brand from scratch.

Viewers will get an inside look at the creative process, the business challenges, and the personal relationships that drive the KidSuper brand. The show will feature real collaborations with artists, musicians, and celebrities, giving audiences an authentic look at the fashion industry.

Interactive elements allow viewers to engage with the content beyond the screen, from purchasing items featured in episodes to participating in community events and pop-ups tied to the show's release.

Production Details

Format: 30-minute episodes, 10 episodes per season

Genre: Comedy-drama, Coming-of-age, Entrepreneurship

Target Audience: 16-34 year olds interested in fashion, music, art, and entrepreneurship

Setting: Primarily New York City, with international locations in later seasons

Style: Documentary-style with scripted elements, breaking the fourth wall, and real-world integration

Added Elements

  • Each season will come out with an album from all of the artists that are featured on the show
  • The clothing in the show will be purchasable during the release and constantly be cross promoting
  • As KidSuper gets more and more successful in real life the show gets more and more successful and vice versa.
"Without any outside resources Colm was able to create a world of his own. Imagine what could happen with a little bit of help?"