The Hero's Journey
The Story Behind KidSuper
Manifesto
I can't say I started making t-shirts because I saw it as a grandiose idea for a business – not that I didn't want it – it's just because it never felt possible. It just had the lowest barrier of entry. A stencil, some spray paint and a Gildan tee opened the whole world up to me.
Lemonade, Lemonade, 50 cents a glass! T-shirts t-shirts 15 dollars a pop! Selling t-shirts is the new lemonade stand. You don't need a degree, crazy investment or industry connections to start a global brand. It doesn't matter who you are or where you are from, everyone wears t-shirts.
COLM Dillane's KidSuper has become one of the world's most exciting new brands by doing it completely his way. From selling t-shirts in his high school cafeteria to fashion shows and to becoming the first ever guest creative director of Louis Vuitton. From getting kicked out of his dorm for converting it into a store to collaborating and working with Post Malone, Hublot, The Rolling Stones, Ed Sheeran, Mercedes Benz, Louis Vuitton, Bape, ASAP Mob, and many more. The brand has grown from a simple t-shirt company to a record label, artist in residence, a magazine, and an art gallery. The clothes have been worn by everyone from Jay Z to Seth Rogen to Dua Lipa.
Logline
A serialized dramedy about Colm Dillane, an ambitious, eccentric fashion designer, and his ragtag group of friends as they attempt to turn a scrappy New York t-shirt hustle into a global brand. Armed with nothing but belief, hustle, and each other, they navigate the absurd, elitist world of fashion while chasing dreams, testing the limits of friendship and showcasing what it takes to be an entrepreneur in this decade.
This is a story about possibilities. Forget the idea of making a brand or success. This is an inside view at what it is like to create something, anything, without much expectation. To commit fully to an idea that has very little chance of working. To go blindly down a path with the only guiding lights are failures. We are at the ground floor at how something got made: something that didn't require unattainable connections or circumstances. There is a little bit of "if they can do it, so can I feel."
At the core, this is a show about friendship and found family. You might not have grown up in Brooklyn but you remember being young with your friends on wild adventures and dreaming of being something great, and how now you wish that those times would have lasted longer.
You can see yourself in every single character because every single character is yearning for something. The issues arise when all the characters aren't yearning for the same thing.
Feel
Entourage of Fashion. Trainspotting/Snatch/Le Haine meets Atlanta with a dash of Exit Through The Gift Shop
This SERIES feels like Trainspotting, just replacing the heroine with a clothing brand. The MISADVENTURES is a slightly heightened reality, not because it's fake just because that's how crazy NYC and starting this brand was. The characters are colorful, passionate, flawed, confused but at the end of the day always have each other. It is artistic but there is a throughline, and a season arc. Think shameless meets Snatch. This is a show as much about each member of the squad as COLM. Our tone and feel will be elevated enough that brands want to be in the show, if you aren't talked about in our show you are not part of culture. Similar to Entourage, it was an honor to be in the show. We want the show to be a place where we can highlight the skills, creativity and craftsmanship of fashion. We want the audience to learn alongside the Squad how the fashion world really works. It's an ensemble cast trying to make something. The intensity, loyalty and ambition in the BEAR is something we want to showcase in our show.
Why KidSuper?
- •Fashion is now at the epicenter of all arts. It's a through line through music, art, fashion, film, tv, sport. This allows for the constant blending of different mediums. No other brand is as authentically connected to those mediums as KidSuper
- •The reason shows about fashion are so difficult to do is because you have to… show the fashion.
- •KidSuper is at the perfect moment in time. It is small enough to be without much bias but big enough to have a proven track record.
- •KidSuper has solidified itself in both the streetwear world and the high fashion world.
- •No designer has gone from selling clothing in his dorm room to Louis Vuitton.
- •KidSuper is the only brand on Paris Fashion Weeks official calendar without any investments
- •COLM is young enough to play himself.
- •From being rejected twice by Federation de Haute Couture to being one of two American brands on the official calendar.
- •There are very few brands/stories/things that are considered cool and positive. This is where the KidSuper story lives: It is a representation of this generation in its greatest form. The boundarylessness of the 21st century. There is a very apparent love for humanity in a world that feels very commercialized.
- •The viewer is part of the KidSuper Journey: The show connects fantasy with real life.
- •The KidSuper ecosystem grows in tangent with the show. As the audience awaits the next episode, they can simultaneously follow KidSuper's life in real time.
- •In a world where streamers are becoming the new stars, having something that connects real is more aspiration and meaningful.
- •The mantra of the series is a simple statement, "If I can do it, then so can you."
The Show
A Hero's Journey. The show begins at a pivotal point in the KidSuper world. Up until this point decisions didn't matter as much because no one was watching the brand and there were no employees. Now for the first time everything matters.
Set in magical New York City. Real life NYC characters feel like fiction: The 6 finger sewer, Dapper Dan's African Tailor, Albanian moped dealer, Mormon wall painters, homeless airbnb host. The diversity isn't for show quotas, it's real. It's Peter Pan and the Lost Boy set in NYC, if you don't have magic how do you survive?
We travel from the Brooklyn headquarters all the way to Paris fashion week. COLM will be tested if he can handle the next level of fashion while maintaining and bringing along his friends. Through this series we will see what it takes to make a brand in today's world, from streetwear brand to real capital F fashion.
Dramedy
The issues: Friends that leave KidSuper for a more stable or different lifestyle. There are blow out fights. Breakups, accidents, deaths, self destructive behavior or just dumb bad luck. This isn't just about fashion. Or art. Or New York. It's about the people you build with, the ones you bring and lose along the way, and whether it was all worth it when you finally look down and realize how high you've climbed.
Humor
Outside of the absurdities that is the fashion world (Marc Jacobs wears 5 inch nails, Tom Ford bathes for two hours in the morning, Rick Owens sleeps on a concrete bed) and the fish out of water moments for the Squad. The comedy should also come from the friends. We are New Yorkers. We are constantly roasting each other and making fun of each other. Every insecurity, every taboo thing is called out between them. They never say nice things to each other because when you are so secure that you have each other's back you never have to.
The Philosophy
This will be a "hip" show, very zeitgeisty, feature tons of celebrities, be beautifully and artistically shot but the real takeaway is: A rulebook for the (im)possible. A step by step way to "making it."
IMPORTANT: I want the audience to wish they had a group of friends like this and I want them to get inspired to start whatever they have wanted to start but have put it on the backburner.
Main Characters
COLM
25 White - A captain Ahab/Tom Sawyer character
Obsessive, mischievous and charismatic. His confidence in his (what seem to be never-ending) own ideas and relentless follow through make him a natural leader; able to corral his friends at any given moment. In a world of straight and narrows COLM turns left (sometimes to his detriment) he creates his own rules, and doesn't listen often to others. He has a need to create NOW. Action is more important than thought. His unflagging energy and thirst for adventure—propels the show from episode to episode. As one door closes he tries to jump through the window: in his mind there is always a path. Despite what seems to be a by-any-means-necessary mentality he has an unwavering loyalty to his friends, which at times can hurt/blind him; making decisions based on friendship over rationality, demanding too much from his friends. He has a lack of respect for institutions and what's come before him for the simple reason is their support never felt attainable. COLM is and always feels like an outsider and true underdog. COLM is at the most interesting point in an artist's life: when potential greatness either transitions to kinetic execution, or it dies on the vine as wasted opportunity.
Arc:
When we first meet COLM he is a wide eyed, naive, believer, underdog. His goal is creative freedom. As the show progresses he will see his innocence be tested. He will have to make some hard decisions. Throughout the series, we see the snowball effect of a fashion brand coming to success, but more importantly we learn what it takes to make the things we want to make: the willingness to risk it all- money, relationships, social acceptance, for the sake of ultimate creativity. Colm is faking it until he makes it but now everyone is looking at him for directions that he does not know himself. As Colm transitions from streetwear to high fashion we see him enter a world that is unfamiliar. But luxury for him wasn't necessarily about clothing, it was about his ideas being seen at the "highest" level.
Theme:
Creative over commerce. Delusion, Accidental leadership, imposter syndrome. Creative survival vs creative success. The theme is fearlessness: being unafraid to go alone, and finding ultimate fulfillment in friends who show that you no longer have to.
WILL
26 - (Nico Hiraga) A human golden retriever
As good a soul as one can have. COLM's best friend from childhood, they met in first grade at age five in Wisconsin. After college WILL didn't have a job and he moved into COLM's room, not an apartment, the same room. He knows nothing about NYC or fashion and fucks everything up but is somehow always there and somewhat of a muse for COLM. In a world of constant movement, WILL is a stability in COLM's life, someone he can truly trust. His lack of ambition makes him the purest of souls. WILL's midwestern drawl and fish out of water personality makes him look dumb. But he actually has the highest EQ and is somewhat of a moral compass for the squad. He hates and is bad at technology. In the intense world of fashion where everything matters, WILL is a moral compass and a reminder that at the end of the day only friendship does.
Arc:
Comes to term where does he fit in? Can he be of value? He is always the side kick but will he be able to change his narrative?
Theme:
Fish out of water. Will represents the opposite of the fashion world. He is not superficial, he is not yearning to be on the top,. he doesn't understand the saying "by any means necessary." He is COLM's friend because they grew up together not because of the success of the brand. He is a constant reminder of what is important to COLM at his core but also a thermometer showing how far COLM has gone from where he started… sometimes a good thing and sometimes a very bad thing.
FODA
27 - Arab. (Zayn haha)
Made KidSuper's first website in college. Computer geek. Kinda antisocial and awkward on purpose. Constantly trying get-rich-quick schemes, never follows through on his own ideas but with COLM's pushing helps KidSuper a ton. Unlike WILL, FODA thinks he's a genius and might actually be stupid. Unexpectedly handsome. At the end of the day, there is a good guy behind the awkwardness. Sees the world in a completely different way than everyone on earth. Has amazing one liners that cracks everyone up. Foda's family owns an unsuccessful farm in Egypt that at times makes cotton. We made blank t-shirts from Egyptian cotton and decided to give them out to young designers. One of the designers just recently texted us to say… "those 20 blank tees turned into a brand which somehow turned into a career. Without those 20 blank tees we would not have started anything." This is what the KidSuper spirit is about. This is what we want to capture in the bottle episode of a young designer.
Arc:
FODA is not in the right role. There is a resentment between COLM and FODA because COLM feels loyal to FODA and even though he is doing a bad job feels as though he can't fire him. FODA feels under appreciated because he has been there from the beginning. COLM will have to pick KidSuper over friendship.
Theme:
Loyalty. I interviewed the Louis Vuitton CEO and asked him what's the best advice for someone at my level, not starting out but not fully established and he said " not everyone can come with you." FODA is the one we might have to let go.
SAFA
22 - Black (Joey Badass) - Aspiring rapper
Lives in the building with FODA on the couch. He is from Belize and always wants us to go with him to visit his mom. He is handsome, cool, and looks amazing in all clothes and photoshoots. Very talented but somehow always shoots himself in the foot. Doesn't trust people because has had a tough life. Doesn't want to get a real job because he doesn't want people to see that he isn't successful. Sells (very little) marajuana that mainly FODA buys. He is part of the family now. He and WILL are complete opposites and absolute kindred spirits. He calls COLM Pops because of the moments COLM has been there for him. He and VALENTINA have a great relationship because they seem to understand each other in ways the others don't.
Arc:
SAFA is the cool guy, he starts off as free and unaffected by his problems as the series continues we see all of his past traumas reemerge and mess everything up. A big opportunity comes that DANNY gets SAFA and SAFA self-sabotages. A heart to heart between COLM and SAFA happens. COLM calls him out, encourages him, but unintentionally makes SAFA feel small and undervalues SAFA's problems. SAFA's character challenges COLM's perception of success and pushes him to confront the reality that confidence alone isn't always enough to make something succeed. By the end of the series SAFA, the guy you didn't think would care, ends up being the one who holds people together during a crisis. He starts off somewhat distant from the squad always doing his own thing and then becomes fully integrated and part of the family.
Theme:
Can you run away from your past? How does trauma linger? Dreamers vs. Survivors – SAFA realizes that he can't keep pushing everything away to survive. He has to embrace the help and love of those around him if he ever wants to thrive. Talent vs. Self-Sabotage. Isolation vs. Belonging. Trust issues vs needed support.
DANNY
24 Jewish Chubby (a young Jonah Hill)
Has been Colm's roommate since college. Best friend from college has a normal successful day job but is down for all shenanigans. Doesn't have any stand out talents but he is the best at friendship. Always there when you call, he HATES doing things solo, even to go to the deli he wants a buddy system. Super hard worker, has always had tons of jobs and side hustles. Someone you can always always count on. If everything is going wrong this is the person you call: resourceful. He is slapstick funny, willing to throw his chubby body around anywhere for the joke. Is an amazing dancer. For not being attractive, he is weirdly good with girls. They say "He is the only one that makes full eye contact and cares what I say." He is always questioning if he is truly a part of the business or just a friend. Is this something he can join full time? He comes from a family of hard workers that don't give handouts. He must make his own way. Should he leave his stable job? Constantly being pulled between the fun shenanigans of his friends and the stability and security of his day job, family, lovelife. His heart and soul are in both and he doesn't want to give up either. He is someone COLM respects for his mind but also doesn't know how he fits in the business.
Arc:
Starts out as just a friend in his own world with his own job. He is battling if he should follow his friend into the unknown or stay with his own life. But out of all of COLM's friends he is the most suited to help run the company. Colm convinces him to leave his job and come work for KidSuper but there are many moments that happen that make him question if it was all worth it. COLM takes DANNY for granted, expecting him to drop everything for him at any moment. DANNY wants things to stay the same as they were before.
Theme:
Stability vs Passion. Making the leap. What makes one happy? I had an interesting conversation with my dad about work, freedom, and balance. He told me that in his 9-to-5 job, he actually has more freedom than I do. He can clock out at the end of the day, leave work behind, come to my soccer games, take vacations, and fully be present. Meanwhile, I don't have a single moment where I'm not thinking about KidSuper. There's no off-switch, no official "time off," because everything in my life is connected to the brand. It's not just my job — it's who I am. I was wondering what was a better way to live. DANNY represents this constant questioning. Where COLM's chasing stars, DANNY's just trying not to drown.
VALENTINA
(Kehlani/ Zoe Kravitz)
COLM's girlfriend that moved in with him to pay the rent early on. Super independent and feisty. Despite COLM and her constant back and forth they are always there for each other. She was always good at making money, odd jobs. Hustling. She supports her whole family so unlike COLM she doesn't really joke about money. She has a very big family. She's been there since the beginning and has been a huge support. We will see if that can even work as a couple. VALENTINA is the embodiment of effortless cool that commands attention the moment she enters a room. Her sharp intellect is matched only by her unwavering confidence, which borders on cockiness at times. VALENTINA exudes an air of self-assurance that is as alluring as it is intimidating.
Arc:
VALENTINA and COLM split because his obsession blinds him to her needs. But the breakup only reveals how deeply intertwined they are, both personally and professionally. She knows him better than he knows himself. She calls out the bullshit when no one else will. She's not here for any financial gain; she just (against her own logic) wants the best for COLM. She is unafraid to call out FODA, DANNY and FRANKEY. She can only handle being on COLM's side for so long as she starts to realize how often COLM's world has become about his dream, not theirs — she starts breaking away and doing her own thing. She is the reality check of the show.
Theme:
Chosen family vs. Real family. Independence vs. Partnership. Loyalty vs. Survival. How do you stay independent in a relationship with someone as chaotic and consuming as COLM? Unlike COLM, VALENTINA can't romanticize struggle — financial stability > creative freedom. She carries an invisible weight — the family she supports, the relationships she manages, and her own ambitions. And she is loving someone who never turns off — where does that leave ? Loyalty vs self preservation
FRANKEY
(real name Francesca Spinola)
FRANKEY is the heiress to one of the most powerful fashion conglomerate families in the world. Her father has a succession style competition amongst his children.
Arc:
FRANKEY starts off as this party girl that is searching for the "authentic" NYC experience. The Squad sees her as just another rich girl, but she keeps inviting COLM to these "capital F fashion" events. COLM sees something behind the party girl, she's not as stupid as she presents herself. FRANKEY also has her eyes set on COLM because she thinks he could be a good fit as the creative director for one of the Family owned brands. FRANKEY starts off as an auxiliary character then becomes a main character quickly. She is our inside view into the high brow luxury fashion world.
Theme:
FRANKEY is a foil character to COLM; she's a symbol of the world he's being pulled into. FRANKEY and COLM aren't just love interests or rivals—they're representatives for Community vs. Commerce, Access vs. Gatekeeping, Disruption vs. Tradition, DIY vs. corporate, Money vs. Movement, streetwear vs. high fashion. That tension gives you endless storylines.
TUNNELS
The 17 Year old intern
We call him TUNNELS because he loves to explore the NYC subway system in his spare time. He is so excited to be working at KidSuper. Passionate and down for anything… maybe a little too down for everything. He has a group of young NYC "hooligan" friends that all explore NYC and trespass. COLM thinks it is all very cool but doesn't want to support too much in case it leads them down the wrong path. TUNNELS is an innocent loveable anarchist, but one mistake could have real consequences. He is our entrance into the NYC underground and younger generation. As the series progresses, TUNNELS becomes more of a little brother figure to COLM and the squad.
Arc:
He starts off as a minor fun enjoyable character. But we see his innocence get lost and COLM tries his hardest to protect it, while also supporting him. This NYC creative world is not for the faint of heart, and to make it requires more sacrifices than the young generation imagines.
Theme:
This is a show about outsiders. About misfits. About kids who weren't supposed to be in fashion, or art, or luxury boardrooms—but they found their way in anyway. And they didn't follow the rules. They didn't even know the rules. They just kept going. TUNNELS represents the next generation of misfits. But how have the creative misfits changed over generations? What is important to them? TUNNELS represents the young generation of creatives. Baby boomers wanted Security and Legacy, Gen X wanted Financial Freedom, Millennials wanted Creative Autonomy, and now Gen Z wants what? Maybe Social Currency and Influence.
SONI
(Sonidhar Dhesi) 47 years old short big boned Indian woman
Used to work in finance and then converted to high fashion on the business side. She worked for Saks 5th ave and Fendi. There is a lot of mystery around her background and she is probably the meanest woman we have ever met. Colm likes her because she goes to bat for him like no other person and dreams are so big. Colm likes her also because she's the only one who doesn't want to hang out with him. She works then goes … well wherever she goes. She thinks Colm is a mercurial talent but also thinks all his friends are idiots and tells them. She is new in the world When Colm met her, the business had made a couple million dollars a year …. All going through his own personal bank account. He didn't have an accountant or lawyer or business bank account.
Arc:
She comes in as the adult of the squad to clean up. She is harsh, acts as if she doesn't need to be part of the team. "You need me more than I need you." "We go to find out as a kid she had to grow up super fast, her parents had her studying and working at such a young age and Colm represents a youth that she never had.
Theme:
She represents adulthood. Running away from childhood. But then realizing that's what you miss most.
Key Thematic Threads
Second Layer of Characters
NEW YORK as a character:
Growing up in New York City there was this pressure to be great. Every kid had their own back story of how they ended up in New York; their great-grandfather had come on a boat and landed in Ellis island, their parents had immigrated from a war-torn country in search of a better life, their parents had come to NYC to pursue their own dreams of being an artist or making it in the big city. We didn't care about each other's backstory, we all had one, but now more importantly than anything you were a New Yorker. There was a mutual respect created by a mutual existence. I loved that we would meet up after school, hang out all day exploring the never-ending city and then all go home to our completely culturally and economically different families. I would go to Harlem to eat African food with my soccer friends, go to Queens to play handball with the Spanish kids, go to Brooklyn to the beach with the Russians and go to Staten Island to -- just kidding we never went to Staten Island. New York City forces you to dream big.
THE BUILDING (as a character):
The Building is like the bar in Always Sunny in Philadelphia, the restaurant in The Bear, or the Gallagher house in Shameless. In disheveled brownstone in Brooklyn, it is the headquarters for ideas: Music, art, fashion, parties, pop-ups, photoshoots, love, and fights all happen in this building. It was painted by Mormons. What could go wrong? It is also a great example of how successful they are. They rent the whole building but it's over populated and held together by found objects. One or two episodes can flash back in time to showcase how we all got there. There is always something happening at the building. NYC is the backdrop. J Balvin comes to the store for the first time, and Russ records his whole album in the basement. Joey Badass auditioned for Star Wars, FODA fell in love with Lolo, the first time we made 25k in sales in a minute. As the show develops, we can leave the Headquarters to different places. First trip to Paris… Japan etc.
Celebrity cameos/Collaborations:
All that people that we met along the way: Ed Sheeran, Jay Z, Steve Aoki, Ronaldinho, Joey Badass, Kanye, Dominic Fike, Russ, Young Thug, J Balvin, Shawn Mendes, ASAP Mob, Neymar, Rihanna etc
Season Arcs
Season 1:
The meat and potatoes of making a brand, the real insights of having a fashion brand in 2025. From two perspectives: streetwear and high fashion. I want this to be insider baseball for fashion. This has all the heat and intensities that come with entrepreneurship. Where you just borrowed money to pay for your new collection that got stuck at customs and now you can't afford your rent. Where one day you are sleeping on the couch of your friend's apartment and the next day Jay Z is wearing your clothes. And all the humor that comes from not knowing what you are doing. Your friend is trying to set up an HR team. This season we show the transition from streetwear to high fashion was because of a need and want to be taken seriously. After having failed a lot in NYC there is a turning point when Colm realizes for his ideas to be taken seriously he must go to Paris. We must show Colm's ideas make him stand out because of real talent and work ethic.
Season 2:
Going to Paris fashion week, and getting asked to creative direct for a big brand. FRANKEY brings COLM into the new world. Fish out of water in a new world. Where the staff at Louis Vuitton don't wear Louis Vuitton because they can't afford it. 10 years of working led to "over night success" New found access and fame.
Season 3:
Creative directing for a big brand, losing yourself to that world. The tension of the high fashion industry
Season 4:
Deciding the high fashion industry is too fake and focusing on our own brand.
Bottle Episodes
Why Now?
We need a show that positively and accurately defines what this generation is about: collaboration, entrepreneurship, and blending different industries.
The ideas of this show reflect the eclectic and diverse mindset of our current generation. We have the opportunity to inspire, uplift and influence. Unlike all the cynical shows currently running.
This is a show about creating your own lane and working together for a common goal while shedding light on the extraordinary and making your ideas into reality
This generation's rockstars are designers. Everyone has or is starting their own brand.
Gen Z wants to be self employed brand owners, but at the same time they also crave friendship, loyalty and community
Why is this Special?
I want a show that represents today. Not the negatives of social media, entitlement, short attention span etc, but one that highlights the entrepreneurial, ambitions, collaborative and optimistic nature of this generation. I think more than ever the average Gen Z believes they can reach their goals, not by the old systems but by making their own way, they want to blend mediums and not be boxed in. They want to be the boss of something they created.
There are very few brands/stories/things that are considered cool and positive. I think that is where the KidSuper story lives: It is a representation of this generation in its greatest form. The boundarylessness of the 21st century. There is a very apparent love for humanity in a world that feels very commercialized.
The viewer is part of the KidSuper Journey: The show connects fantasy with real life. This is a blend of the surreal and the very real, without dark undertones. The audience will experience New York City through KidSuper's lens; my magical version: the grind, the hustle, the never ending possibilities, and the constant collaborations.
The mantra of the series is a simple statement, "If I can do it, then so can you."
The KidSuper ecosystem grows in tangent with the show. As the audience awaits the next episode, they can simultaneously follow KidSuper's life in real time.
The show will address real issues and current events and topics throughout the series, constantly making references to what is going on in everyday culture. This will have the show be part of the cultural zeitgeist and allow for it to mean much more to the viewer. Clips from the series with cultural references will be continuously shared and discussed. Think Euphoria, very little cell phone and social media presence in the show, but still felt now.
One of the main reasons I think this story is so powerful is since starting a t-shirt brand has the lowest barrier of entry, everyone can relate to it in some way and be inspired to try for themselves. And now I know it is… possible. A stencil and some spray paint and a Gildan tee opened the whole world up to me.
Taglines
- If they can do it, so can you.
- From Basements to Billboards
- A rulebook for the (im)possible
- We climbed the fire escape to see the stars
Creative Elements
Cinematography
The style of shoot should be as inspiration to young creatives as the story. Shots should inspire wonder. Think La Haine.
Creative Devices
We have fantastical flashbacks of how they all met that can be in stop motion. We can go into each character's life for some episodes.
Fashion Influence
This Show leads as an example for fashion and Style similar to Fresh Prince in the 90s or Euphoria at the moment. The characters will become fashion icons.
Art Influence
"Every child is an artist. The problem is to remain an artist when they grow up" - Picasso
Music Influence
The sound track will be mostly original music that will be made for the show. At the end of each season, we will release an album that will be a culmination of all songs that were made for the season. This album will live forever and add extra marketing to the series. People will come just for the music. Musicians will make constant cameos in the show.
Additional Content
I think it is important to treat this show like any other KidSuper project where we document how it happened; the behind the scenes; the bloopers, failures, jokes etc. These pieces of content will live on YouTube and social media and release in tandem with the episodes. This gives the audience more ways to connect and reiterates this "if I can do it, so can you" spirit.
Title Sequences
Each title sequence will change per episode and will be a VHS clip of How To Start a clothing business: From Screen printing, sewing, tech pack making, finding factories, building a website, hiring people. These will live on in their own right.
Marketing
I want to market the show like a streetwear drop. Each episode is going to feel like lining up outside of Supreme. Lookbook photos dropping the whole week before, interviews and campaigns leading up just for one episode, secret viewing locations.
The world today is like a pinball machine of interactions .. digital, physical and even altered reality. It breeds superficiality. You can spend days on the reels and meet no one, learn nothing and produce nothing. The KidSuper world is the antidote to this malaise, a formula for playing the modern pinball machine... Art, fashion, music, sport, shows, social media, community, soul building all tied together by a common thread of the love of making and creating. Absolutely loving getting into the flow of focused creation. It is the best drug and blissful happiness.
Every time you watch this show you will get this dopamine rush.